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Title:Le Tourisme
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The International Marketing of Travel and Tourism: A Strategic Approach

The International Marketing of Travel and Tourism A Strategic Approach

Tourism marketing has long been considered as a branch of traditional marketing However in recent years tourism marketing has gone through fundamental changes the pursuit of global strategies based on strategic alliances the breakdown of commercial borders and advances in new technology have all facilitated the commercialization of tourism products Setting out to examine the changes shaping the international marketing of tourism and travel this book begins by defining the role of national marketing in tourism and describes the strategic marketing process from analysis and strategy formulation to implementation techniques It provides the marketing theory for the rest of the text Part two focuses on specific issues that are currently influencing tourism marketing It explains how technology is affecting the way tourism firms operate the impact and influence of environmental awareness human resource strategy and service quality on tourism marketing


International Tourism: An Economic Perspective

International Tourism An Economic Perspective

This is a text for students of international tourism at HND and undergraduate level It looks at a number of aspects of tourism market trends and forecasts the economic impact of tourism the role of marketing and finance organisations and policies International cases are used throughout the text


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